John Lewis: Labrinth Christmas Advert
In November 2025 we were asked by Saatchi & Saatchi to film legendary music artist Labrinth at the Electric Brixton, recreating his performance in the John Lewis Christmas ad.
Directed by Vaughan Sivell and produced by Tom Wood, and shot by Ricky Patel, the video captures Labrinth singing his live version of ‘Where Love Lives’. The song that soundtracked the nostalgic John Lewis ad that explored the dynamics of a father and son relationship at Christmas.
You can watch it on the John Lewis Youtube channel here